When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.

Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name link spamming are just for these sites. New google algorithm most likely will punish these link spammers,  any links on them will be affected too. 

Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, Screw Pin Shackle, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, finally the rank improved a lot, this was the case until google made the change. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, so if you create great content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, kaiya eve pettiskirts , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, quality article marketing is much better than plain link building. If you can build a group of your own blogs, for instance truck tire chains, then it will be easier to do article marketing.

Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, say this tow chains, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s simple and elegant, no one should miss this tool out.